Consumer focus group survey

*Bread including cooked grain of flour
A: our company’s bread(mixing of 3kg-flour)
B:Mega brand bread of annual sales, 50 billion yen
Question:Which bread do you buy on condition that A & B are same price at the supermarket, A or B ?

A 31 persons(63%)
B 17 persons
Same 1 persons
total 49 persons

*Bread including fresh cream
C:our company’s bread
D: a certain convenience store’s brand bread
Question: Which bread do you like, C or D ?

C 8 persons(80%)
D 2 persons
total 10 persons

*Sponge & dough bread
Evaluation of only one person who has been selected for long years to score each bread, baguette,bataru,etc among competitors at baking EXPO in Japan
It tastes great and will be good seller. This bread is a perfect match for the lettuce sandwich of a certain convenience store.